Contextual Adversting
Contextual advertising is a form of online advertising that is displayed on search engines for specific user inquiries at the top of search results. It aims to display ads relevant to the context, user interests and behavior
Agency ABC team develops growth strategy, launches advertising campaigns and provides documentation to maintain results
- + Google AdSense
- + Google Adwords
- + Google Ads
- + SpyWords
- + SimilarWeb
- + Click.ru
- + Keyword Tool
- + Key Collector
- + Rush Analytics
- + MOAB.Tools
- + IKSWEB
- + !SemTools
- + Oracle (Grapeshot)
- + GumGum
- + Amazon Ads
Contextual advertising is particularly effective when it is precisely targeted to the target audience and takes into account the specifics of the product or service
Agency ABC provides all-round support in launching contextual advertising: strategic planning, media plan and advertising materials development, setting up analytics systems, detailed reports and consultations
Regardless of your goals, contextual advertising will deliver the results you need: maximizing coverage in a narrow niche or attracting customers with a minimal budget
Work stages
First, we fill out a brief where we analyze the advertising campaign goals. We thoroughly study all your business aspects, including website, niche and competitors. Based on this we form a strategy, promotion plan, determine the budget, target audience
We install and customize Google Analytics counters. Also we provide the ability to interact with the website without developers involvement
We define goals in Google Analytics to track user actions. After that, we test customized goals
Before launching advertising, we register accounts in Google Ads and social networks. Then we select keywords, prepare such materials, such as texts, ad headlines, banners, group semantics and develop the basics for context. We add extensions and conduct step-by-step plan testing. Once all stages are approved with the customer, we launch the ad campaign
We analyze user behavior, optimize the tools effectiveness, remove ineffective keywords, creatives, targeting. We update lists of key and minus words. We adjust the rates in Google Ads to achieve the desired results. Based on the advertising campaign results we make a strategy together. We keep a detailed report on the campaign progress and give you the project documentation.